Today’s marketing technique is no more brand-centric, but rather is customer-centric now. Now it is all about customers’ wants and needs, as well as customers’ brand experience. One should not take this lightly, as it can break your reputation as well. Many customers switch their brands solely for this reason as well. One of the most important principles of marketing is delighting the customers and making them choose your brand over your competitors. But what gets them to choose your brand? It’s continuously impressing your customers and positive interactions. There are various social media agency in Delhi to help you out with the process and make it smoother.
It’s much more expensive to gain new customers than to keep existing ones.
Customer Retention is far less cheaper than Customer Acquisition
It approximately costs five times more to acquire a new customer rather than retaining an old one. This logic should highlight the importance of customer service itself. Why risk losing a customer? It’s costly enough to hunt a new customer and hence each and every business should do whatever it takes to keep their existing customers happy, satisfied and continue doing business with them.
Existing Customers are More Likely to Buy from You
Apart from the expensive point of view, it’s important to note that selling anything to anyone new again is far less likely. The probability of selling to a new customer is around 5-20 percent whereas selling to an existing customer stands in the range of 60-70 percent.
Happy Customers will Refer Others
When your existing customers are happier, they’re more likely to spread the goodness to friends, family, and coworkers. Think of it personally, if you have a positive experience with a brand, you’re probably going to rave about it to your friends over lunch. One naturally wants their close ones to commit to a brand they trust.
It's a chain reaction. If you keep your employees happy they’ll work harder to exceed the expectations of your customers. Then those happy customers will refer your brand to others. Your customers can be your best and cheapest form of marketing.
Satisfied Customers are willing to pay more to companies that offer better customer services
More than 50% of the customers would pay more in a company where they’re likely to get better customer service experience. Clearly, customer service offer by social media agency in Delhi matters so much to customers that they would literally pay more to hire a brand that does it well. Customers are influenced by a single experience, one positive factor can be their deciding factor whereas one negative could send them running to a competitor.
Customer Service Employees can Offer Valuable Insights
It doesn’t matter how you perceive your brand. What matters is how your customers perceive it. For instance, if you think of your brand as an active wear and majorly for sports but customers buy it because they find it attractive and stylish. Then you should not only stick to your vision but adapt to customers' vision as well.
The best digital marketing agency in Delhi helps in customer services team can answer a lot of these questions for you. Rather than spending tons of time surveying your customers, you can ask your customer service employees to ask while conversing. Customer responses can give you a new level of insights to improve your product, marketing, and goals.
Customer Service Grows Customer Lifetime Value
In a business, customer lifetime value is an important metric. It shows the total revenue one can expect from a customer account. Increase in value means the customer is buying more from you. Investing in your customer service is an excellent way to improve your customer lifetime value. The social media agency in Delhi also impacts the new clients as it makes you more trustworthy and allows you to sell products with less friction.